Jessica Simpson at the launch of her own Jessica Simpson Swimwear collection show at the Mercedes Benz Fashion Show this weekend. Hey, don’t call Jessica, a dumb blonde! Busty Simpson is business-minded. Swimwear is the latest venture for Simpson, who also boasts a skincare empire, hair extension project and a shoe and clothing line.

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Jessica is probably one of the smartest business women on the planet so next time when you think dumb blonde, please exclude Jess. Oh in case if you didn’t know, Simpson chooses her own swimwear models as well.

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