Gemma Atkinson lost La Senza to Petra Nemcova. Nemcova is now the new face of La Senza – the Canadian lingerie giant. Atkinson’s got the lingerie body so she’s naturally she would herself another similar promo won’t she? Gemma is now the new face of Ultimo! Gemma Atkinson is presented as the new face of Ultimo Lingerie at the opening of Debenhams department store on October 25, 2007 in Glasgow, Scotland.

photo from Gemma Atkinson’s 2008 Calendar

Petra Nemcova La Senza Ad

Gemma Atkinson’s Bikini 2008 Calendar Photo Shoot