Hugh Hefner, the Playboy founder and his live-in girls, Holly Madison, Bridget Marquardt & Kendra Wilkinson showed up at 2nd Annual Spike TV Guys Awards 2008. Hugh was presented with the first ever Alpha Male Award for his ‘pioneering vision and ground-breaking achievements that forever changed the face of entertainment for men’.
photos after the jump…
The big winner of the night was Matt Damon who got two of the top honours – Guy Of The Year and Best Ass Kicker for his portrayal of superspy Jason Bourne in The Bourne Ultimatum.
Box office smash hit Iron Man garnered the Guy Movie Of The Year award and star Robert Downey Jr and director Jon Favreau trooped up on stage to receive the trophy.
photos: PR Photos
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