Jessica Simpson is desperate for the Dallas fans to like her. So desperate in fact, that she is the new spokesperson for….you’ll never guess!

More pictures after the jump…

Jessica posed for pictures for ads of Stampede Light Plus, a beer brewed in Dallas. Click over to US Magazine to see the ad picture. She is desperate for Dallas love because her own love, Dallas Cowboys QB Tony Romo, is a mainstay there.

Jess became a jinx last year when she showed up for a playoff game and Tony bombed it for the team and they lost. Of course, the fans pinned the blame on Jess, whether it was deserved or not. So, to get their affection, she posed with one of their beloved beers. Will her ad campaign work? Doubt it, but it’s worth a shot and probably a few bucks in her pocket.

Photos: PR Photos