Gwyneth Paltrow is usually such a serene figure.  Her latest move for money is anything but serene…at least to a few key people.

More pictures after the jump…

Gwyneth has agreed to model for Tod’s, an Italian designer who uses fur.  In pictures, Gwyneth is wearing fox fur on a coat and fur lined boats.  Uh oh!!  PeTA says via the Telegraph that:

“Apparently her beauty really is only skin deep,” said a spokesman, who added: “Gwyneth Paltrow won’t be the apple of her daughter’s eye if she continues to flaunt fur. It’s a terrible example to set for a young child.”

 The move to support Tod’s came as a surprise to many, since Gwyneth and her husband follow a lot of green living standards, eat organic and practice yoga and holistic medicine.  Plus, her husband Chris martin is a vegetarian! 

Neither Gwyneth or Chris would return calls for a comment to any publication.  Is she sorry now that PeTA is on her back?

Photos: PR Photos