Deciding the blog world wasn’t sophisticated enough, Gwyneth Paltrow’s offered up her newest baby to the masses—a lifestyle site with a name just as silly as all her other kids—GOOP. Yes, that’s right. GOOP.

What in God’s name does that stand for? Gwyneth’s Omniscient Oily Pretentiousness? Heh, I actually like that break down.

Anyway, the site doesn’t actually have any content right now. Instead there’s a drippy little essay about how wonderful she is:

“My life is good because I am not passive about it. I want to nourish what is real, and I want to do it without wasting time. I love to travel, to cook, to eat, to take care of my body and mind, to work hard. I love being a mother who has to overcome my bad qualities to be a good mother. I love being in spaces that are clean and feel nice.”’

She just outed herself as an anal, neat freak. I bet she’s the type to spend hours scrubbing away dust on window frames and alphabetize groceries.

She has five categories: Go, Get, Do, Be, See. Gwynnie hopes to fill the world wide web with tips ranging from recipes, travel notes, and “fashion buys.”

Oh, goodie! Just as long as she doesn’t bore us with her strict, intricate dieting habits.

Photos: PR Photos