Cab fare will be on Diddy (Sean Combs) for New Year’s Eve. Sean’s declared he wanted everyone to have a great – but safe – time for the biggest party night in the world. And it seems Sean’s message or at least his money is doing the trick! How?
More pictures after the voucher….
Sean says via ContactMusic:
The rapper is teaming up with New York’s Taxi + Limousine Commission to give away thousands of free cab rides.
Street teams will hand out $15 debit cards in Times Square and Chelsea from 11 p.m. on Wednesday night through to 3 a.m. the following day (01Jan09), or until the supply runs out.
Combs tells the New York Daily News, “New York is the world’s most iconic New Year’s Eve city, so let’s lead by example and show everyone that a sophisticated holiday celebration doesn’t just end when the ball drops, but when everyone gets home safely.”
That is cool! He may be getting publicity, but Sean’s very smart and shrewd in how he’s doing it! Keep everyone safe which in turn gets loyalty to your brand! Genius.
Photos: PR Photos
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