P. Diddy is so serious about his James Bond quest he’s submitted a tape—which is also his new “I Am King” fragrance ad. Oh lord. Does P. Diddy just sit around in his penthouse and dream up fantastical roles to play and new ways to splash his face all over the world? He really is like a kid with too much money and time on his hands.

The video is what you’d expect. Diddy in a tuxedo, flanked with hot women in the South of France doing all sorts of hot shot things like gambling, looking sexy and jetskiing. I dunno. Diddy’s got style and the same kind of chiseled masculinity you’d expect from Bond—but he’s Diddy. And his bloated ego and nauseating self-importance just permeate from his being. I think it would make viewers uncomfortable.

I vote NO on Diddy being a first black Bond. But they could give him a bit part just to shut him up. Waiter? Cababa Boy?

Photos: PR Photos

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