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Drink Kid Rock Beer. Oh, wait, it isn’t made yet!  Kid Rock – aka Bob Ritchie – has made an investment in the Michigan economy.  He has thrown some money towards a Michigan brewery for them to develop a Kid Rock brand of beer.  Hmmm…will it taste cheap and dirty?

More pictures after the guzzle...

The Michigan Brewing Company is excited about the prospect of a successful beer.  If it takes off, they can hire a couple hundred people.  And we know there are thousands available in this economy!  From WXYZ News 7:

A brewer headquartered southeast of Lansing is getting a tax credit to produce a new line of beer for Kid Rock.

The tax credit for the Webberville-based Michigan Brewing Company was approved by the Michigan Economic Growth Authority. It’s valued at $722,957. The company plans to invest $7 million in the project, which is expected to create about 400 jobs in the state.

In order to help with the project, the village of Webberville is also considering an abatement.

The Michigan Brewing Company is owned by Bobby Mason. He says he hopes to have the Kid Rock branded beer in stores sometime in the spring. The beer’s name, style and pricing have yet to be determined, and Kid Rock is working closely with the company to make those decisions.

The brewery currently employs about eight people, and produces about 100,000 barrels a bear a year. Mason says he hopes to double production because of the new Kid Rock beer, and hopes to hire more than 150 employees over the next five year. Those jobs are expected to be in the sales packaging and production department.

I wonder how closely he is working with the company.  Does it mean taking a bunch of bimbos out to the bar and taste testing the competition?  Will you drink the beer because it has his name on it?