What does the future hold for Chris Brown and Rihanna? Before the whole Hancock Park incident – Chris and Rihanna had wholesome reputations. They’re the fastest rising R&B young stars and a beautiful couple. Chis only 19 and Rihanna, 20. The ugly incident left Rihanna bleeding and bruised, Brown in police custody and the picture of them as hip, uncomplicated lovers in tatters.
more photos after the jump…
The consequences to Chris Brown and Rihanna are extensive. Rihanna must deal with physical and emotional wounds; Chris has to deal with a criminal case and potential time behind bars.
But beyond the courtroom and the hospital, both Rihanna and Chris have millions of dollars at stake in terms of possible damage to product endorsement predicated on reputations that no longer exist, branding experts say as reports by LA Times
That image opened the door to a host of commercial endorsements. Brown appeared in ads for Doublemint gum and milk while Rihanna is featured in more than a dozen products, including Nike sportswear, Totes umbrellas, Venus razors and Fuze beverages.
“If people perceive that these two very successful, young, wealthy individuals turn out to be irresponsible . . . then it’s absolutely going to hurt them,” said Matt Delzell, who has worked with Rihanna as a group account director at Davie Brown Talent.
Brown has already experienced the fallout. A day after his arrest, the makers of Doublemint gum shelved ads featuring him singing a new jingle. The group behind the milk ad — which showed Brown dancing while wearing a milk mustache — issued a statement saying they were taking the allegations against Brown “very seriously” and noting that the campaign was already scheduled to end last week. A spokeswoman for Rihanna’s highest-profile endorsement, CoverGirl cosmetics, said ads featuring Rihanna are still running nationally but declined to discuss whether her status as an alleged victim of domestic violence would affect the future of the campaign.
The aftermath of the ugly episode continues…
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The Future of Chris Brown and Rihanna | Anything Hollywood – lastest celebrity gossip…
What does the future hold for Chris Brown and Rihanna? Before the whole Hancock Park incident – Chris and Rihanna had wholesome reputations….
The Future of Chris Brown and Rihanna | Anything Hollywood – lastest celebrity gossip…
What does the future hold for Chris Brown and Rihanna? Before the whole Hancock Park incident – Chris and Rihanna had wholesome reputations….