David Beckham showing his six-pack in the latest Armani Photo Shoot. The 25 metre-tall poster of Becks wearing tight black briefs and clutching a rope was revealed last week outside London’s famous Selfridges store on Oxford Street. More than 300 people showed up to catch a glimpse of David and his wife Victoria Beckham. Becks‘ proud mom, Sandra was among the fans with her camera.

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more gorgeous photos of Becks below..

David Beckham: “I don’t mind doing shoots in underwear. It is a bit embarrassing when they reveal the picture though.”

In the photo, the gorgeous soccer ace shows off slicked down hair in the style of a 50s and an impressive six pack and lots of tattoos.

Designer Giorgio Armani has this to say about his favorite model: “David has a great style and is an extremely inspiring role model. He is the perfect guy for Armani underwear.” as reports by Bild.de

Photos below: David Beckham and Gabby Logan launching the Gergio Armani men’s underwear at Selfridges, Oxford st store, London England on the June 11,2009.

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