Jessica Simpson has recently unveiled a lingerie line. Jessica is turning into quite the entrepreneur. She has developed a very successful makeup, fragrance, shoe and hair products and now adds lingerie and sleepwear to the list. Of course, self-proclaimed girly, girl Simpson admits to just looooving lingerie and goes so far as to say it “sets the tone” for her day.

FP 3350172 Simpson Jessica WIC 080109 2

more Jessica Simpson after the hop…

In an interview with WWD.com, Simpson says the lingerie and sleepwear line will be made from extra soft materials and even a few items that were inspired by Morroco.

She says:

“I think lingerie is a special part of what you wear every day. It’s fun to pick different colors and styles. What you wear underneath your clothes helps define the outfit, whether T-shirt bras, push-up bras, different patterns and colors, you always have to choose what works best…My intimates are feminine and sweet with a hint of fun.”

Would you buy Jessica Simpson‘s lingerie?

Photos: Fame

share save 171 16