Kellan Lutz For Calvin Klein
Kellan Lutz is one of Calvin Klein’s new underwear models. And boy do the pictures look hot! Bravo Kellan. At least he got one good ad campaign out of his role on Twilight. The new spread – called the X campaign — also feature Mechad Brooks from True Blood, Spanish tennis star Fernando Verdasco, and Japanese footballer Hidetoshi Nakata.
more Calvin Klein after the hop…
So why the X’s? What was the inspiration? What do they hope to do?
“We’re thinking bold, graphic and provocative, as always,’ says Bob Mazzoli, chief creative officer for Calvin Klein Underwear, told Marie Claire.
Mazzoli and his team also plan to create a 3-D campaign with behind-the-scenes videos and interviews of all the models. Nice. Let’s hope Kellan keeps his shirt off.
The CK’s X underwear collection hits stores later on this month.
Photos: Calvin Klein; Fame
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