Kim Kardashian’s NASCAR. Kim has jumped in the ring and hit up the sport with the most advertising, NASCAR. Kim’s likeness will be adorned on a pink car and driven around the Las Vegas track at the end of this month.

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More pictures of Kim after the lap…

The businesswoman is a smart girl! Advertise during the Super Bowl and put your face on a car. From Sporting News:

Kardashian is partnering with Tommy Baldwin Racing to get the word out about her new signature fragrance by splashing it all over the hood of Mike Bliss’ No. 36 Chevy at the Feb. 28 Sprint Cup race in Las Vegas.

“I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of NASCAR up close,” Kardashian said in a press release. “It’s going to be truly amazing to see our car out there competing and exposing my new fragrance to millions of racing fans.”

Yeah, cause I’m sure there are lots of men watching who might want to try it. Sure, some women watch, but is Kim really advertising perfume?

Photos: Bauer Griffin

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