Jennifer Aniston has entered the perfume business. Aniston has decided to box and scent her brand (insert your own joke here) and sell to the masses who still pity her after the evil Angelina Jolie stole away her husband. Hey, don’t laugh — she definitely still has a demographic.

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more Jennifer Aniston after the hop…

While the brand executives are stumped when trying to figure out a name, sources at OK! she’s partial to “Aniston” and “Echo.” Both were vetoed. They are looking for a single word to describe:

“It’s all about capturing the idea of romance and freedom at any age, but it’s hard to do that in just one word,” says the source. “Jen wants to unleash some really glamorous commercials on TV,” once her perfume is named, the source says.

We’ll be the first to roll our eyes when the Kardashians unveil their 400th product or endorsement, or say, someone like Ke$ha decides to become a brand. But Aniston? Yeah. We can definitely see a light, beachy scent selling out.

Photos: Bauer Griffin

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