Kim Kardashian raked in lots and lots of money for her 30th birthday. While most of us end up ultimately spending money on our birthdays (in one way or another) Kim Kardashian earned quite a healthy paycheck celebrating her 30th at several nightclubs.
As Popeater.com reports, Kim K easily earned 100K in a single club appearance, gracing the world with her presence at Tao in Las Vegas and Glo in New York City. In addition, all the press generated tons and tons of free publicity for her many brands.
“All of this birthday party publicity is akin to free advertising. Stretching the birthday over several weeks, Kim was able to win birthday spreads in not one but two cycles of the six celebrity weeklies. If ads average around $25,000 per page and Kim was in all six for two weeks in a row, that’s $300,000 worth of brand Kim advertising right there.
Add in the time devoted to Kim’s many birthdays on E!, ‘Access Hollywood,’ ‘The Insider’ and TMZ, and we’re talking at least $1 million worth of exposure in the past 10 days alone.
As brand Kardashian proceeds, it wants to make sure that it is positioned to appeal to women of all ages, particularly the big spending thirtysomethings. With her many birthday parties, Kim was able to scream, “I’m one of you,” without ever saying a word.”
Do you feel like Kim Karashian is relatable? Do working women in their 20s and 30s really relate to her?
Photos: Fame
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