Jessica Simpson’s clothing, shoe and accessory line raked in an impressive $750 million in 2010. Yeah, so say what you will about Jessica Simpson – the girl can earn money (perhaps even better than Kim Kardashian). While her singing, acting and marriage attempts may have landed on their faces, Simpson won’t be standing in the unemployment line anytime soon.
So what has made Jessica Simpson such a lasting force in the world of fabric, heels and scents?
“She is the girl next door and has great product that surrounds her,” Vince Camuto, founder and CEO of Camuto Group, which is Simpson’s licensee, told WWD. “People like her. People look at her as a style icon.”
“Her celebrity has created a brand that is more sustainable than many others,” said Jack Gross, CEO of Jeanswear for The Jones Group, which licenses Simpson’s denim.
Do you own any Jessica Simpson items?
Photos: Fame
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