Just two days before KIM KARDASHIAN‘s wedding, she and her sisters KOURTNEY and KHLOE officially launched their Kardashian Kollection with a party at the Colony in Los Angeles. These women, with the guidance of momager Kris Jenner, are swiftly becoming one of the largest business magnates in the country. What’s a wedding after all? Just a date. Pfffft. Building the Kardashian empire comes first…
The launch party was attended only by family and close friends, and Khloe told Hollywood news it was a “BLAST!” Everyone who attended the launch, including all the Kardashian girls and their mom Kris, actress Jasmine Dustin, former porn star Sasha Grey, actress/singer Cassie Scerbo, TV host Samantha Harris, Russian model Anya Monzikova, and reality star Melissa Rycroft, among many others, were all dressed in Kardashian Kollection from head to toe.
Uh…isn’t dressing from a single label from top to bottom a fashion don’t?
Didn’t seem to faze the Kardashians, though. They’ve intended their launch party to be as exclusive as possible. How else would they get their target demographic’s interest going?
And that, ladies, is how you market a brand.
Let’s just hope they’ve invited all those 50 people Kim scratched off her wedding invitation list at the last minute. You know, to make up for kicking them out of the wedding of the decade.
Images via WENN