A Brazilian government agency is fuming mad over supermodel GISELE BUNDCHEN‘s TV ads for Hope Lingerie, pronouncing them sexist and threatening to have them pulled off the air. And the fact that Gisele‘s half naked in all of them isn’t helping matters any.
The Women’s Rights Secretariat is protesting to the country’s National Advertising Council and asking them to suspend the 16-second TV ads which they claim reinforces the stereotypes of women as sex objects, celebrity news learned.
The ads have been filmed in Portuguese, the national language of Brazil, but includes subtitles in English. There are currently three ads which feature Gisele, world’s richest supermodel, delivering unsavory news to an unseen spouse or partner off-camera while dressed in scanty lingerie.
What Hope Lingerie aims to portray in the ads is that a:
“Brazilian woman’s sensuality is her best protection when delivering bad news.”
The Women’s Rights Secretariat begs to differ, however.
Take a look at the ads and tell us what you think…
Images via video grabs