“Slumdog Millionaire” star FREIDA PINTO got a “photo-bleach” treatment in a new L’Oréal Paris ad, showing her with a much lighter skin tone than her natural one seen in the photo below. It seems someone in the L’Oréal art department has a heavy hand with Photoshop and can’t stand the Indian actress’ medium olive skin…
Celebrity news celebrates the fact that L’Oréal doesn’t practice racial discrimination in it’s choice of models, but would it hurt their sales too much if they let up on their obsession with digital imaging and let women’s natural beauty shine through?
This isn’t the first time L’Oréal’s come under fire for “whitewashing” their models. In 2009, they gave Beyonce a whole new skin color for a hair product ad.
But L’Oréal denies giving Freida a bleach job on the glossy page.
“It is categorically untrue that L’Oréal Paris altered Ms. Pinto’s features or skin-tone in the campaign for Project Runway ‘Colors Take Flight’ limited-edition collection,”
L’Oréal has released in a statement.
Apparently, they’re not too concerned about the negative body image they’re sending out to users of their products…or even truth in advertising.
Shame.
Images via L’Oréal
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