Whether you’re a fan of hers or not, we’re sure you’ll love RIHANNA’s sexy new Emporio Armani Underwear ads… especially because they show off the Barbadian singer’s surprisingly sweet—yet still sensual—side.

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Rihanna’s previous Armani ad campaign, in which she donned a short blonde wig and posed provocatively in skimpy underwear inside a car, was definitely sexy and very sexually charged—but it was basically the same old RiRi, giving the camera a taste of her overwhelming in-your-face sex appeal.

These new ads, however, show a side of Rihanna that we almost never get to see. It’s still the same sexy RiRi, but instead of the almost soft porn sexuality that she often displays on stage or in her music videos, we see a softer, slightly toned-down seductiveness that’s actually a whole lot sexier than her raunchy lap dances and the half-naked grinding with other women.

What do you think of Rihanna’s new Emporio Armani ads?

Photos Via Armani

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