BEYONCE and JAY-Z have began the process of trademarking baby BLUE IVY CARTER. Yes, their destiny’s child will soon become a bona fide legal brand.
A brand we still haven’t gotten a single glimpse of, by the way.
Apparently Beyonce and Jay-Z needed to take immediate steps to ensure their baby’s name wasn’t used as a brand name for any line of baby-related products, including carriages, diaper bags and baby cosmetics, after a fashion designer, Joseph Mbeh, submitted an application to trademark “Blue Ivy Carter NYC” just four days after the child was born…
Not to mention that Blue Ivy strain of marijuana, which was named in honor of the yet-to-be-seen star child.
The A-list power couple have already filed their application with the U.S. Patent and Trademark Office after it turned down Mbeh‘s earlier application, and a second claim by another applicant who attempted to trademark “Blue Ivy Carter Glory IV” for a line of fragrances just last month.
Wise of Beyonce and Jay-Z. It’s a good thing they acted quickly (although not quick enough) to exercise their legal right to trademark their baby’s name. Who’d want their child to grow up with a moniker found on nearly every product, from heavy-duty poop diapers to weed sprouts?
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