GISELE BUNDCHEN and BAR REFAELI face off in the supermodel lingerie wars…who does it best?

gisele bundchen hope lingerie bar rafaeli pasionata lingerie

The world’s highest-earning Brazilian supermodel and the Israeli Sports Illustrated Swimsuit Issue staple have a lot in common. Not only do they share a history with A-lister, Leonardo di Caprio (they’ve both been his ex-girlfriends), they’ve worn angel wings for Victoria’s Secret… and now they’re heating up the lingerie world with their competing campaigns….

bar rafaeli under me lingerie twitter

Gisele with her own line of Brazilian Intimates for Hope Lingerie, and Bar, with her soon-to-be-launched label, Under.Me, from which she gave a sneak peek of a super soft cotton long tee (pictured above) on her Twitter account.

While Gisele‘s brand of intimates is all about glamor and seduction, Under.Me seems to be less about Bar and more about comfort.

On the other side of the coin, the supermodels continue to compete under different lingerie labels…Gisele, who’s the face of Hope Lingerie, and Bar, who headlines French lingerie house, Passionata.

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Bar seems to have been dogging Gisele‘s footsteps from the start, from her relationship with Leo, which followed closely on the heels of his breakup with the Brazilian beauty…to Victoria’s Secret, when Gisele gave up her angel wings as soon as Bar put on hers in 2007…all the way to Gisele launching Brazilian Intimates in May last year, which Bar is following up with Under.Me.

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And since Forbes Magazine has named Gisele Bundchen most likely to become the world’s first billionaire supermodel, will Bar Refaeli be far behind?

Photos Via Gisele Bundchen‘s Brazilian Intimates / Bar Refaeli‘s Twitter / Hope Lingerie / Passionata Lingerie

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