“90210” star ANNALYNNE MCCORD and other celebs attended the launch of Dove® Hair’s new Dove® Color Care collection over the weekend at the Sundance Film Festival in Park City, Utah.

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Dove® Hair premiered a short video at the Dove® Color Care Salon during the Sundance Film Festival to introduce their NEW Dove® Color Care collection—a range of hair care products designed to keep hair color gorgeous and vibrant for up to eight weeks.



Some of the Hollywood stars who stopped by the Dove® Color Care Salon to check out the new collection were AnnaLynne McCord, Jennifer Coolidge, Troian Bellisario, Jane Lynch, Octavia Spencer, Mario Lopez and wife Courtney Mazza, Karina Smirnoff, and more.

See more photos below:

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