Recent celebrity news reports that ROB KARDASHIAN finally launched his much-awaited Arthur George sock line in Las Vegas over the weekend.

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Proving that he is a talentless but very much clothing business-minded Kardashian, a much slimmer-looking Rob took his mind off his current legal problems to launch his sock line, Arthur George, for Neiman Marcus in Las Vegas on Saturday.

His supportive reality TV family were quick to blog and tweet about the launch, with their momager Kris Jenner (who was also at the launch) writing on her Celebuzz along with photos of his socks:

“Get it, Rob! Can’t wait! Wooohooo!!! Love you! So proud #workharddreambig”

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Kim Kardashian wrote on her own Celebuzz:

“I am SO proud of my little brother, Rob. He has worked so hard on his sock line, Arthur George, for Neiman Marcus! On Saturday, May 25th, he’ll be at Neiman Marcus in Las Vegas for a really fun meet-and-greet. Stop by if you’re in the area! Xo”

Khloe also had nice words for her brother on her blog, writing:

“My brother is such a little baller. His sock line, Arthur George, is AMAZING. I’m rallying all of my Vegas dolls to go to his meet-and-greet at the Neiman Marcus store in Las Vegas on May 25th. Go buy socks! XOXO”

His younger half-sisters, Kylie and Kendall, also blogged:

“We’re so excited for Rob, and all the success of his sock line, Arthur George! If you’re in the Las Vegas area on Saturday, May 25th, go say hi to our big bro!!”

Click HERE to see photos from the launch!

Photos By PR Photos / Kris Jenner‘s Celebuzz

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