Falcon Heene Balloon Boy story has legs. Pop Eater tells you that ‘Balloon Boy’ Falcon Heene is just about the most searched thing on the net right now (other than ‘NFL,’ ‘Halloween,’ and ‘Twitter’).

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Please visit Pop Eater to get the legs of the Balloon Boy story! It’s one of the biggest pubicity stunts ever!

Robert Thomas, a 25-year-old researcher reveals how he and Richard Heene drew up a master plan to generate a massive media controversy using a weather ballon. The purpose? To get famous of course. As Robert Thomas reveals to Gawker.

Balloon Boy hoax picture

more photos of the Balloon Boy family after the big hoax…

Thomas, a Web entrepreneur and a student at Colorado State University spent several months earlier this year working on developing a reality science TV show to pitch to networks — the “show,” Thomas says, that Falcon, the 6-year-old balloon boy referred to when he told CNN “We did it for the show.”

Falcon Heene,”The Balloon Boy” drama was it a publicity stunt? The world was all worked up worrying death for this poor Falcon, the 6-year-old whom we thought flown up helplessly on a home-made hot air balloon. Falcon was found safe at home allegedly hidding in an attic in the family’s garage for two hours. But get this.. he said “We did this for the show” (Watch Videos below)

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