Atkinson with her cleavage comes out to promote Ultimo’s new store opening at Belfast. Busty Gemma Atkinson sure knows how to promote lingeries. She is the new face of Ultimo for their D – G size range.  Although Gemma was recently replaced by Petra Nemcova as the face of La Senza (Canadian lingerie giant), she sure is doing a great job for Ultimo. You can’t miss her boobs!