Jordan aka Katie Price launches her Jordan Haircare Electricals at Superdrug, Kensington, London on October 25, 2007. The range consists of hair dryers, curling tongs, and straighteners.

Jordan says:  “These products are a little edgier – with vibrant pink wording on the products themselves. They are aimed at a slightly older age group, helping them prepare for a night out and achieve the style they want. There are other products to collect from the range as your style changes. The products can also be used as gift ideas and will make great Christmas stocking fillers for the ladies!”