JAMES FRANCO channels K-FED in a new photo from the set of “Spring Breakers” with a bikini-clad SELENA GOMEZ.

Why, James? Why?!

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Usually, when he looks like his normal self, he’s a pretty hot guy. But James Franco is almost unrecognizable in this new photo tweeted by his co-star, Selena Gomez.

The “James Dean” star had to go the Kevin Federline (the wannabe rapper version of K-Fed, not the fat version) route—cornrows, big sunglasses, a full goatee, tattoos, a white tank top, and an unbuttoned Hawaiian shirt—to look the part for his drug dealer role in “Spring Breakers.”

Former Mr. BRITNEY SPEARS, KEVIN FEDERLINE has been rushed to the hospital following a suspected heart attack on the set of Australia’s Channel 9 weight loss reality show, “Excess Baggage.”

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Federline, 33, was brought to a Sydney, Australia hospital for tests after the 232 lb. former backup dancer, rapper and Britney spouse complained of chest pains and a racing pulse in the middle of a challenge with an AFL team at Doonside, New South Wales. Federline was reportedly given oxygen and treated by on-set paramedics before he was transferred to a hospital.

KEVIN FEDERLINE says he’s “really happy” about BRITNEY SPEARS and JASON TRAWICK’s engagement. Awww… now isn’t that nice of him?

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Britney and her former manager (and now fiancé) Jason Trawick got engaged a few days ago, and of course, Hollywood celebrity gossip sites had to get K-Fed’s reaction to the news. Surprisingly, despite the bitter divorce and custody battle he and Brit-Brit went through, it was a positive one.

Federline told Australia’s TV Week magazine:

And so entertainment news welcomes another KEVIN FEDERLINE spawn into the world…he’s a dad again. His fifth, we believe. At least as far as has been officially recorded. We won’t know if he’s fathered other future back-up dancers/rappers somewhere out in the world until we hear of a paternity suit. In the meantime…

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BRITNEY SPEARS is reportedly so upset with ex-husband K-FED and his parenting skills, she took her boys away for a spell and had them flown out to the East Coast to be with her. Is this the same meltdown mother that took Sean Preston on a drive down the freeway on her lap without a child car seat?

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Are you a fan of the erstwhile BRITNEY SPEARS-KEVIN FEDERLINE union? Then now’s your chance to score their memorabilia as it’s auctioned off on eBay by no less than K-Fed‘s grandpappy, Earl Story, who’s gotten Kevin Federline‘s blessing to make some moolah off the ill-fated couple’s personal effects.

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So, along with other Brit-Brit and K-Fed enthusiasts, you’ll be on a bidding war over their wedding invite, Britney‘s baby shower invitation, one of K-Fed‘s fedoras autographed by the couple, some never before seen wedding photos, and other private stuff that didn’t make public viewing (a sex tape, maybe?).