Beyonce took out an application to trademark her alter ego, Sasha Fierce. Why in the world would someone do that?  Marketing, baby!  Beyonce and her business brain has plans to make big money off of the Sasha Fierce collection.

More pictures after the commercialism…

Beyonce has a two page trademark application filed on 9/11/2008 according to US Gov docs.

Beyonce or her lawyers paid the $325 fee to file so they can have exclusive rights to:

 
 

Beyonce has a stage alter ego and her name is Sasha Fierce. That’s what she’s telling news outlets now! This is what happens when you spend too much time with “image handlers.” You show up to interviews sounding like krazy kakes. Here’s what she told Reuters:

more photos after the krazy…